New Kids on The Beach

Behind the Design

The design takes inspiration from the iconic phrase "New Kids on the Block," reinterpreting it through Sunburn's coastal perspective. By replacing Block with Beach, the familiar title is transformed into a playful expression that celebrates beach culture, youth, and the carefree spirit of the coast. It's a nostalgic nod to a well-known pop culture reference, reimagined with a distinctly Sunburn identity.

Sizing

Materials

• 100% cotton combed (230 GSM)

• Garment wash - preshrunk

• Plastisol screen print

• Made in Indonesia